Go To: Introduction | Branding Elements DOWNLOAD THIS DOCUMENT PDF. The document provides information and guidelines endemic to the visual representation of SpineSound Amplification. These guidelines aim to create and maintain a consistent visual identity of SpineSound in all of its visual outputs, including its promotional materials and website content. These elements constitute the basis to which SpineSound will be presented to its public, customers, corporate partners, investers, shareholders, and the media. INTRODUCTION [top] SPINESOUND AMPLIFICATION SpineSound aims to provide its users with the best in guitar amplification technology. Through our products, we propel a product line that presses to aggressively be the leading edge of guitar tone. The visual appeal we ascertain targets artists from all genres of music. This establishes a diverse market, which in turn creates a large demand for company product. PRODUCT INFORMATION With the release of SpineSound’s SSx Series, a new age in guitar amplification has begun. SpineSound’s progressive mindset has produced a versatile product line which combines and integrates effects modeling software with the traditional sound of classic tube amplifiers. This clearly conveys that we are The New Breed of Classic Sound. Rather than producing a separate device, such as the Line 6 PODxt, the SSx Series has fully integrated the effects and sound management in two places; the amplifier and its accompanying footswitch. This comprehensive system which caters to both the ‘analog purists’ as well as technically savvy users, puts SpineSound at the top of the game like no other amplifier company has. We attract an ageless market of users; no guitarist is too old to pick up an SSx and no user is too young to learn this system either. SSx SERIES PRODUCT LINE The registered names of our SSx Series product line are the following: AMP HEADS: 126H, SSx Pro COMBO AMPS: 1260, 1360 SPEAKER CABINETS: Dual12, Single15, Quad12 FOOTSWITCHES: FloorSpine, SmallSpine For more information on these products, click here. BRANDING ELEMENTS [top] BRAND CONSIDERATIONS Brand recognition is important to any corporation; SpineSound is no exception. Through the strategic placement of our logo, SpineSound aims to penitrate the worldwide market of guitar amplification, and therefore extreme consideration must be used in communicating our product to our potential buyers and investors. The elements of SpineSound’s visual representation are the following: Company name, logograph, tagline, wordmark & typography. TELL US AGAIN, HOW IS SPINESOUND UNIQUE? Being The New Breed of Classic Sound, we have seen the evolution of the amplification business as well as the amp modeling software business. The problem that has risen between these two industries was the division of those who would like to keep their guitar tone analog, and those who are open to the idea of using modeling software. The SSx Series provides a full integration of both the best in analog and digital technologies. This integration provides a foundation where both groups are comfortable with. The SSx Series is truly a demostration of SpineSound’s foreward-thinking in an old school. COMPANY NAME: EXPLANATION The name SpineSound is a reflection of two elements. The first element is the hard work ethic we provide with the production and development for our poduct. ‘Spine’ is the operative word here as we constantly put our back into it. ‘Spine’ is also the operative word in our second element. From its inception, SpineSound has always aimed to provide such a sound that it would send a chill down the spine of anyone who hears it. Branding Guidelines continued in this PDF.